A lot happened in 1972. Don McLean’s hit song “American Pie” was No. 1, Richard Nixon was president, his administration was trying to cover up its involvement in the Watergate Scandal, NASA’s Space Shuttle program was officially launched, and Bob Barker, the host of a new game show called the Price is Right, was giving away brand new cars that were then valued at less than $4000.

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Synonymous with The Price is Right, Bob Barker is an entertainment icon, a cross-generational household name, who hosted the popular game show for 35 years.Growing up on an Indian reservation in South Dakota, Barker–a member of the Sioux Tribe–met his future wife, Dorothy Jo Gideon at an Ella Fitzgerald concert. He married Gideon, his high school sweetheart in 1945, when he was on leave from the United States Navy Reserve, where during World War II, he trained as a fighter pilot. He never served on active duty but did return to university and graduated with an economics degree.

Barker, now 99, was hosting a radio show in Los Angeles when he captured the attention of Ralph Edwards, a game show producer who was looking for a new host of Truth or Consequences, the first game show to be broadcast on TV. Hosting the hugely popular show from 1956 to 1975, Barker’s popularity was rising, and in 1967, he started hosting Miss Universe and Miss USA pageants.

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And then it happened. In 1972, he appeared on the stage of The Price is Right, which launched him and the show, into superstardom.

The Price is Right became the longest running game show in history, a title it still holds, and Barker, serving as executive producer in 1988, won 14 Daytime Emmy Awards for Outstanding Game Show Host and four Emmys for his role as executive producer.

Bob Barker wife and girlfriend
Speaking with the Television Academy Foundation in 2008, Barker credits his late wife for his successful career, saying “She gave me the confidence to even try to do what I set out to do. She didn’t just urge me on, she worked right at my side.”

In 1981, Gideon, 57, died of lung cancer, leaving her husband of 36 years behind.

“I never had any inclination to remarry. She was my wife.” Barker said.

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He did however find another partner, Nancy Burnet, who has been with Barker now 40 years. According to Nancy, one of the key factors contributing to Barker’s good health is his limited use of medication over the years.