Pete Davidson has officially said goodbye to his over 100 tattoos.
Reformation has unveiled its Valentine’s Day campaign, and they’ve tapped Davidson for a very special role – the “Official Boyfriend.”
The campaign features a series of photos showcasing the 31-year-old’s tattoo-free look, as he confidently poses in various outfits, including a cozy sweatshirt emblazoned with his new title.
Alongside the photos, the campaign includes a video written and directed by Matthew Frost, where the comedian embraces his new persona, declaring: “I’m someone’s boyfriend and I take that seriously.”
“Reliability. Loyalty. It’s an accumulation of things. Make her a hot water bottle for when her tummy hurts. Put the seat down. Don’t tell her to relax, or try to fix her. Say you’re sorry,” he said.
“Actually most of the time, don’t say anything at all. It’s honest work, and somebody’s gotta do it,” he added in the clip, where he is seen sitting outside a dressing room, offering opinions as a lineup of anonymous women try on clothes.
