You might be shocked to learn how much Kendrick Lamar being paid for his incredible halftime performance at Super Bowl LIX.

The 37-year-old rapper headlined one of the year’s most viewed musical events at Caesars Superdome in New Orleans.

Why accept the job if Lamar won’t be compensated? Exposure is the straightforward solution.

The Super Bowl halftime performance is the biggest stage an artist can have, with over 100 million viewers globally. It frequently results in huge spikes in music sales, streaming figures, and brand effect.

Consider Rihanna as an example. In just 12 hours following her 2023 Super Bowl performance, her Fenty Beauty brand amassed an estimated $88.3 million in media impact value, and her Spotify streaming surged by 640 percent.

In a similar vein, Jennifer Lopez acquired 2.3 million new Instagram followers after her 2020 performance with Shakira, and Lady Gaga had a 1000 percent increase in album and song sales following her 2017 halftime act.