A popular Tucson pizza shop is igniting a social media firestorm after its latest marquee message went viral — and it’s causing a heated debate on both sides of the law.

”Isn’t anything personal..”

Controversial signs in shops and restaurants have been sparking debates on social media for as long as the internet has existed — and it shows no sign of slowing down.

Now, it’s Rocco’s Little Chicago, a beloved spot in Tucson, Arizona, known for its deep-dish pizza, wings, and quirky signs, that’s grabbing attention. This time, it’s a bold and simple message on the marquee that’s stirred up controversy: “All law enforcement officials do not enter without a lawful search warrant.”

The sign, which has been up for a couple of months, has recently sparked backlash after making its rounds on social media. Owner Rocco DiGrazia insists it’s not meant to be personal or anti-police, but rather a response to the increasing trend of unofficial visits from law enforcement.

“This isn’t anything personal,” DiGrazia tells 13 News and continues:

“We had seven officers here in uniform eating today, and I expect it’ll be the same tomorrow.” He pointed out that his father was a 33-year veteran of the Chicago Police Department and that law enforcement has been a regular at the restaurant for over 26 years.

”I learned to love food from my Dad, because COPS KNOW WHERE TO EAT. He would drive me somewhere for an hour to get a sandwich. When I see folks in uniform out on the floor, I know we’re making some good food and I’m glad to see them every day,” DiGrazia says.

So why the controversial sign? DiGrazia explained it’s a response to concerns about unwarranted visits from officers: “If somebody comes here with a signed warrant and they’re conducting official police or law enforcement business, they’re completely welcome.” The message echoes signs handed out by local non-profits in response to increased immigration enforcement.

Sparked outrage online

But the sign has not gone unnoticed. It has sparked outrage online, with some vowing to boycott the restaurant, according to 13 News.

One commenter posted, “I will not support a business that doesn’t support our law enforcement. You should be ashamed. #boycottroccos.” Another wrote, “I won’t go somewhere that law enforcement is not welcome!”

DiGrazia brushed off the criticism, calling it “low-hanging fruit” and expected in today’s social media-driven world.

“It’s okay,” he said. “I’ll respond to all these people, and it’ll either go away or not, but I think business will be fine.” He’s confident the controversy won’t drive customers away, adding, “My side is tasty food.”

Despite the backlash, DiGrazia says law enforcement continues to frequent the establishment without issue. “This has been up for two months. I have not seen a pause in law enforcement eating here. They seem to understand it.”

So, what do you think? Is this just a simple stance on personal rights, or is it a divisive move that risks alienating half of Tucson? Tell us in the comments below!